Jack’s Point
Creating a sense of place
Building and communicating a brand identity for New Zealand’s largest private resort infrastructure, commercial and residential development project.
Client
Jack’s Point
Capabilities
Design, marketing and communication
Industry
Property and civil infrastructure development, real estate, tourism, golf
What we learnt
We have worked on this $2 billion project for more than 15 years, from its early inception and planning phase, through to the delivery of a new village, multiple residential neighbourhoods, and a championship golf course. The knowledge gained has provided us with an exceptional insight into large-scale development projects, and how to build and communicate a brand identity in concert with that.
