Park Ridge
Dramatic location sells itself
The Park Ridge development, located in Queenstown near Jack’s Point, comprises around 500 sections. Set directly beneath The Remarkables mountain range, the location provides homeowners with spectacular views from north to south.
Client
Park Ridge
Capabilities
Brand strategy, brand design and development, website design and development, marketing
Industry
Residential property development, civil infrastructure, real estate marketing
What we learnt
As with our other brand projects, developing brand guidelines early creates consistency in marketing and communications. In designing the masterplan graphic, we also developed a management tool for updating section/lot information on-the-fly, including marking lots as sold for example. The system allows the client to directly manage their public sales inventory on the website by simply updating a connected spreadsheet.
