Why
Why work with us
Recreational is a New Zealand design and communications agency.
At Recreational, clients work directly with the founders—seasoned strategists, designers, and storytellers who have spent years honing their craft. Every project benefits from senior-level expertise, ensuring that the vision never gets diluted.
Whether you’re a bold startup or a seasoned brand, Recreational brings the passion, precision, and authenticity of a true hands-on creative team.
Kate Darby
Kate was named one of “50 under 30: Outstanding Global Women in Creative & Digital 2019” by industry publication, The Drum. In the same year, Kate was named “one of eight creative New Zealanders you need to know about” by Idealog magazine. She is a highly regarded strategist, skilled designer and creative director.
Kate holds a Bachelor of Design with First-Class Honours from Massey University.
Simon Darby
Simon started his design career as an advertising agency art director in Sydney. He has worked in Australia, Hong Kong, Canada and New Zealand as a designer, producer, and creative director, winning awards for his brand design and digital work.
Simon's skills span multiple design disciplines, from concept to production, with expertise in graphics, illustration, animation, mobile app and website development.
Anabel Darby
Anabel’s writing, communications and account management experience spans 30 years in the international tourism, business events, major events, and hospitality sectors. She was instrumental in the pre and post-earthquake communications for tourism in Christchurch and Canterbury, and has developed a niche focus on business events.
Anabel holds a Bachelor of Arts with a Double Major and the Senior Prize for English from Auckland University.
Cooper Darby
Named “Recreational Rising Star” five years in a row, Cooper has made a huge impact on the studio despite little in the way of formal training.
Described by his personal physician as a "proper dog", Cooper strives to bring a combination of care and chaos to his work within the studio.