When skincare startup BONNIE needed an online store to launch its new range of products, it turned to Recreational to bring the brand to life. We partnered closely with founder Mary to craft a refined and confident brand strategy, visual aesthetic, and tone of voice that would resonate across all platforms. The design pairs clean, simple lines with a minimalist colour palette of yellow, blue and grey. Sharp, understated typography enhances the layout without overpowering the product, creating a calm, modern canvas for the range to shine.

Alongside robust brand guidelines, we designed and developed a Shopify website that seamlessly aligned with the visual identity. As product colours change, so do the corresponding page colours — a subtle but impactful detail made possible through custom code. Recreational often uses bespoke design and development to elevate our projects beyond convention, and this thoughtful execution enhances both brand experience and customer engagement. The result is a high-converting, easy-to-navigate store that brings BONNIE’s vision to life with clarity and confidence.