This project was an opportunity to create a new website design on par with the reputation and vision of Cambridge Stud owners, Brendan and Jo Lindsay. Spending time with the team at Cambridge Stud and getting to know their business not only defined our strategy and creative direction, but also helped build a long term client relationship.

Behind the website is a sophisticated data feed, pulling in an array of live information on individual stallions, progeny and race results, as well as upcoming daily runners. The site design delivers this information in a consistent and easy to read format for desktop and mobile users.

Other features of the website include yearling sales listings for all leading auctions Cambridge Stud participate in, along with the latest racing news.

With such a large amount of detailed information, navigating it all was a key focus in the design. Visual cues, buttons and consistency in layout all help to improve the user experience.