Park Ridge
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Brand, Website, Marketing
Park Ridge is a residential and commercial development at the foot of The Remarkables mountain range in Queenstown, New Zealand.
The brand identity is the location. Weaving in the unique Central Otago alpine environment and The Remarkables mountain range adds to the brand story, anchoring the identity of the development in the outdoor Queenstown lifestyle.
The brand identity is the location. Weaving in the unique Central Otago alpine environment and The Remarkables mountain range adds to the brand story, anchoring the identity of the development in the outdoor Queenstown lifestyle.
Park Ridge uses Recreational's custom property listing app, pulling in sales information on each section lot. Designed for desktop and mobile, the app identifies what's for sale, under contract or sold. As stages are released, the interactive map automatically adds a coloured dot to each lot with a pop-up 'tool tip' showing the price, size and availability.
The project tapped into the full suite of Recreational's talent and expertise, from brand strategy and identity to bespoke marketing assets, both online and on site. Design work covered everything from the masterplan graphics to production artwork for signage. Digital production on the project spanned social media marketing assets through to live sales data feeds to the website.
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